Media, Darling: Tiyana Grulovic

While stretching her sartorial muscles in Ryerson University’s Fashion Communication program, Tiyana Grulovic fell in love with print, an affair that landed her at Globe Style, The Globe and Mail’s weekly glossy fashion and design section. 

As Globe Style’s fashion editor and trendspotter, Tiyana styles fashion features and writes a weekly Runway to Real Way column. You may have also seen her laying down style smackdowns on ETalk’s Fashion Fix.

In her spare time, she watches reruns of the Simpsons on cable television and makes strong Old Fashioneds. She lives in a Toronto apartment with lots of shoes.

Did you always want to be in the media? If not, what other careers were on the horizon?
I briefly flirted with the idea of being an actress. But since my greatest theatrical performance was a lead in my high school’s production of The Odd Couple, Female Version (actual title) maybe the fact that this didn’t pan out is for the best.

Where would you like to be five years from now?
I’ve always imagined that right here, right now, is where I wanted to be forever. I can’t think of a next step that would take me somewhere more fun – personally and professionally – than Globe Style.

Any advice for people getting started in your industry?
Assist, intern and write for whoever you can. Listen to people you respect and learn from them. So much of this business depends on connections and getting an education from people you look up to. Don’t give up, either. You really have to love fashion and media because at times it can be tireless. For writers, you can learn so much from a helpful editor and it’s important to check your ego at the door when you’re starting out. Same goes for styling.

What are your favourite media outlets, not including your own?
Locally, I always read the Grid, Now, the Toronto Standard, Toronto Life and the Toronto Star. Plus Flare, Elle and Fashion. And it’s not just because some of the people I like and respect most work there. I also love the New York Times, The Guardian and New York Magazine. I read Vogue religiously and am obsessed with the Elle Collections book because it’s the most beautifully designed publication out there. 

I also love my friend Sandra’s blog Superfora, Frank Ocean’s Tumblr and this site called The Clearly Dope that my friend Maggie introduced me to.

And let’s not forget World Star Hip Hop, possibly the greatest and most educational site on the Internet of all time. 

Best interview you’ve ever had? Worst?
I do very little writing because I’m usually producing visuals. That said, I had one amazing interview with Jason Trotzuk, the founder of Fidelity denim about the Canadian Tuxedo that I will never forget.

I’ll include my best shoot, too. It was actually three stories that we shot in Miami earlier this year with the greatest team ever: Stylist Corey Ng, photographers Raina + Wilson and our genius art director Kate LaRue. It was a full week of getting dirty and totally creative in an amazing setting without sleep. Plus, we shot in the fancy Herzog & De Meuron parking lot on Lincoln Road, which was an experience in itself.
Best advice you’ve ever been given?
It’s not so much about the advice, but surrounding yourself with people who believe in you and that you can learn from. I’ve taken so much in from people who inspire me and have, for some stupid reason, helped guide me. Sometimes those silent gestures and lessons just mean more.
What rule(s) do you live your life by?
Try to understand and sympathize with people and also hoes before bros.

What’s the most important tip you can give PR pros?
Know who you’re talking to and make sure it’s the right person you’re pitching. You don’t know how many calls I get asking for the Globe’s fashion editor from four years ago. Look at the masthead, the info is often right there. Keep those phone calls and follow-ups to a minimum, too. There is nothing more uncomfortable than calling someone 14 times to make sure you got that email.
Spelling is also key, especially with a complicated name like mine. You have no idea how much mail I get addressed to a Tiyanda or Tigawk.

Best experience you’ve had with a PR pro? We love to hear about #wins.
I’ve had so many great experiences, but I can generalize them into a few key points: Answer questions and requests quickly, offer to help as often as you can, understand our readership and what we’re looking for. It’s as simple as that.

I hate?
Cargo shorts and vodka waters.

I love?
Bourbon, foods containing pork, nail polish, sheer things, my friend Natalia Grosner’s illustrations, salty beach hair, Globe Style‘s production editor Maggie Wrobel.

The Chairs are Where the People Go by Misha Glouberman with Sheila Heti. 

Best place on earth?
A boat at sunset in Dubrovnik, surrounded by friends, family and $6 “champagne”.

Dinner guest?
My friend Miguel Pacheco. He can talk your ear off about anything from X-rated Chinese cinema to music you’ve never heard of to the hottest cognac being name-dropped in rap songs (Conjure).

I have three: my mom, my dad and my brother. They’re all incredibly supportive and hilarious people.

Favourite app (or whatever you are downloading these days)?
I think the only app I use is What’s App. As for downloading: A bunch of music illegally.

Pool or ocean?
Ocean. See: salty beach hair

Voicemail or email?
 Email, followed by a follow-up email to ensure that I got that email.