Fashion-able: Favourite moments from WMCFW

It’s a wrap! After months of planning, another successful season of World MasterCard Fashion Week is behind us. After a restful weekend, we’re just now having a chance to take a breath and reflect on a few of the amazing moments we experienced last week. From the front of house to the backstage, the ladies of the fourth floor saw it all. Here are are a few of our highlights.


We always love when
talent comes out to support Canadian designers. 
One highlight was seeing the beautiful Elisha Cuthbert, who
came out to see one of our favourite designers, Sunny Fong for VAWK. A true supporter (she’s rocked VAWK on the red carpet), it’s always great to see talent supporting each other. Other fave faces spotted include Rudy Gay, 
Arlene Dickinson, Stacey McKenzie, Jessica Lowndes, Amanda Brugel, Carrie-Lynn Neales and Danny Fernandes.


Image credit: CityNews.ca

So many of our designers are so sweet and humble during their big moment! For us, watching
designer Travis Taddeo take a well-deserved walk down the entire studio runway
with one of his models after his show was the best. After all their hard work, the designers
should be celebrated, so we love when they poke their head out from backstage for
more than a couple of seconds. 



Photo credit: George Pimentel

We love seeing what calendar regulars are up to each season, but we always love a new show or face on the runway. Seeing an absolutely filled room for the long-awaited return of Stephan
Caras’ show made us really happy. Every seat in the house was full – with 150 people standing around
the top to get a glimpse of the black and white collection. It was amazing to
see such a warm welcome for the veteran designer returning to show at WMCFW. Similar feelings seeing the outpouring of love for Izzy Camilleri with her return to the runway this season.



Photo credit: George Pimentel
We love seeing how the designers incorporate their personal inspiration in their collections. Another best fashion week moment was during the David Dixon
show – he created a powerful video and audio montage that played for a few
minutes before the models took the runway, and set the tone that women were
strong and powerful – and do not need to “know their place”. The show that
followed was similarly strong and the mood in the room was pretty incredible.
Made us feel full of girl power.

Photo credit: George Pimentel

We may all try to be fierce and stylish at fashion week, but sometimes a little humour is necessary. From our post guarding the backstage door, we had to smile as the (amazing) volunteers encircled Mackage’s black latex runway  – guarding it against anyone stepping on it!



We also love a good zen ‘tude shown by a runway veteran. This season, it was a pleasure working with Soia & Kyo designer Ilan Elfassy. He was so laid back and relaxed
before his show on Thursday that we wanted to bottle up his relaxed energy. We also
wouldn’t mind having a few pieces from his collection.

Photo credit: George Pimentel
Front of house also provides some great moments: particularly the designer guest entrance doors, which are always a fun spot to stand. Chock-full of the designer’s friends and family, the line is always buzzing with excitement. This season, we had the pleasure of chatting with the lovely Ms. Chloe comme Parris – their mom – first in line to see her daughters’ show. 

Photo credit: Slice.ca
In a similar vein, we love the energy of a fan of fashion experiencing the excitement of the runway for the first time. We had the pleasure of meeting and getting to know one lucky Vancouverite who won an all-expense paid trip on Facebook to World MasterCard Fashion Week in Toronto. She brought her friend from Calgary and the two attended all the shows from Tuesday to Friday. They were always first in line to ensure they got the best seat for every show; and watching their excitement and awe of the atmosphere (and seeing Jeanne Beker up close) was incredibly memorable. 

Who doesn’t love the non-models rocking the runway during Heart Truth? Such a fun atmosphere, we love it when they show a little personality! This year’s highlight? A toss-up between beautiful 91-year-old Gladys walking the runway to a standing ovation or Jennifer Valentyne killing it with a little flash of her heart-print panties. 

Photo credit 

Finally, the show-stopping gowns at the Pavoni runway show, complete with a confetti cannon, was the perfect exclamation point on a beautiful and inspiring week of Canadian design.


Photo credit: @mikaelderderian (instagram)



 

Fashion-able: WMCFW shows we’re excited for

Seems like just moments ago that we wrapped another successful World MasterCard Fashion Week in Toronto, but here we are again: ready to soak in the looks that our Canadian designers have created for next fall and winter.

Even though we don’t want to think about another fall now that we’re in the homestretch toward spring, there’s still something exciting about brand new ways to wear leather and fur. Plus, we’re always pumped to spot the best in spring street style at the tents.
Check out (just a couple shows on) our can’t miss list for this season’s World MasterCard Fashion Week:


MIZ by Izzy Camilleri
Monday at 5:30 p.m. / Runway



Izzy is a vetran who designs for the confident woman. This collection will feature sleek separates in jersey, stretch wool twill and faux leather. A neutral colour palette incorporating houndstooth and animal-print has us thinking back to the Fall 2010 IZMA collection and its richness of attitude. 




Chloé Comme Parris

Monday 6:30 p.m. / Runway




The return of sisters Chloé and Parris Gordon breathes effortless, youthful cool into this season’s roster. A bit more New York than Paris, the girls’ focus on custom and hand-made elements make their wearable collection covetable.


Pink Tartan
Monday 7:30 p.m. / Runway




Kimberley Newport-Mimran wowed crowds this past season with her ability to incorporate a punk edge in a collection that was ultimately soft, sensual and ladylike (in the 50’s sense!). We can’t wait to see what she comes up with for fall – and what colour palette she’ll be working with.


Mercedes-Benz start up presents: DUY
Tuesday at 7 p.m. / Runway




Winner of the 2012 Mercedes-Benz Start Up Award, Duy Nguyen will present his new collection this season. We are hoping to see more of his intricate pattern making at play in fall/winter layers.


Joe Fresh
Wednesday at 9 p.m. / Runway




The Mimran’s are taking over! It’s okay, we really don’t mind. Frequently enticed by the affordable, on-trend fashions available at Joe Fresh, we want a glimpse into what Joe will have in store for us this fall. And we will be on the look out for special guests on the runway – like Pat Cleveland (pictured above).


Soïa & Kyo
Thursday at 6 p.m. / Runway




Ilan
Elfassy,
designer of Soïa & Kyo (and sister Brand Mackage), says that this
season he has “channelled the timeless elegance and malleability of metals, such as
copper and nickel.” The Quebec-based brand is most renown for it’s winter-wear – a can’t miss given the season.



VAWK
Thursday at 8 p.m. / Runway




Luxury label VAWK, by Sunny Fong, pushed the boundaries last season with light-weight feminine fabrics, sharp metallics and revealing cuts. We’d be OK with another take on the awesome gold cone bra above.


Travis Taddeo
Friday at 4 p.m. / Studio




Expect Travis Taddeo to own the studio this season with his signature raw, minimalist and edgy style. Known for pushing conventional expectations, we are looking forward to seeing what his unique blends of street wear and luxury will bring this year.


Stephan Caras
Friday at 7 p.m. / Runway




Established, Toronto-based designer Stephan is rejoining Toronto’s official fashion scene this season. We can’t contain our Canadian glee at the thought of seeing the master of collections that incorporate femininity and movement present on home turf.


Pavoni
Friday at 8 p.m. / Runway




Mike Derderian & Gianni Falcone know how to make a woman feel like a queen. Literally. The detailing on their dresses is so delicate it makes this Fourth-Floorer feel faint. Hope you’ve already RSVP’d.


We could go on. Get the full calendar here. Ladies, don your gem-toned or graphic print dresses and men lace up those brightly soled shoes – this is a season you don’t want to miss.

World MasterCard Fashion Week: What we’re excited to see

In an office filled with women, it’s inevitable the there will be some passion for fashion amongst us. So,  we’re pretty excited to (again) be a part of this year’s World MasterCard Fashion Week. This year sees a return of some old favourite designers and some exciting new additions. We are on the edge of our seats and can’t wait to see some cutting-edge, fabulous creations make their way down the Canadian catwalk.

From haute-couture to street-style, we’re loving it all. Here’s a sampling of some of the shows that we’re
reaaaalllly looking forward to seeing this year.

Mercedes-Benz Start Up National Final
Tuesday, October 23, 7 p.m.


For the past two seasons, Mercedes-Benz has sponsored a competition between emerging Canadian designers. The competition aims to foster the young talent in this country, and provide mentorship and support to young designers. This year, eight are competing for a chance to show at the fall/winter 2013 shows this March. The eight finalists this year include Caitlin Power, Christopher Bates, Duy, Dreamboat Lucy, Lauren Bagliore, Malorie Urbanovitch, Nicole Campre and Pure Magnolia


The designers in this competition always provide an interesting show and it’s exciting to try and predict both this years’ winner and who else will wind up making a strong impression on Canadian fashion. We can’t wait to see who wins this year and view their full collection next season.

Wednesday, October 24, 9 p.m.

Joe Mimran and his wife Kimberley Newport-Mimran (Pink Tartan).
Image Source
We consider ourselves to be fairly up-to-the-minute with fashion trends but of course being on a budget (and who isn’t these days?) can sometimes crash our closet fantasies. This is why we love Joe Fresh. A staple amongst the office (it’s not a coincidence since there’s a Joe Fresh store down the street from us), we love how creative director Joseph Mimran offers trendy shoppers stylish and versatile looks for everyday that are totally cute and totally affordable. His pieces are simple. Sleek lines, bold colours and cute accessories that are easily paired to create great outfits for work or weekend. Not to mention the down-right crazy-cute shoes that are popping up everywhere you look.

Being the co-founder of Club Monaco, it’s easy to trust that the Joe brand will be on trend.  It’s earned a huge following over the last couple of years and is available at over 300 Canadian locations and has popped up on New York’s Fifth Avenue this past spring. It’s come a long way from it’s 40 store launch in 2006. Can’t wait to see what Joe has come up with for 2013.



Adorable.

Image Source


   Thursday, October 25, 8 p.m.

The man behind the label…
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Arthur Mendonça launched his collection in 2002 after receiving a fashion design degree from Ryerson University. His line has grown since then and opened Spring 2005 Mercedes Benz Fashion Week in Los Angeles. The line has since been presented in London, Los Angeles, Montréal, New York, São Paulo and Toronto. His designs have also been featured on
the covers of
Cosmopolitan,
Marie Claire, Fashion,
Flare, Elle
and Out
Magazine
, and within the covers of Wallpaper and In Style. 


He appeared as a guest
judge on the first season of 
Project Runway Canada, and his clothes are earning a reputation amongst celebs. Pieces have been spotted on Nelly Furtado, Rihanna, MariaBello and Mischa Barton, to name a few.

Mendonça’s work is recognized for its accent pieces and his attention to detail, which you can see in features like gold snaps, push buttons and zippers. 

Friday, October 26, 5 p.m.

Travis Taddeo.
Image Source

Travis Taddeo is a hip Montreal-based designer who launched his line in 2008 after graduating from the fashion design program at College LaSalle. Taddeo is known for his combination of minimal lines and distinctive blends of silk, jersey, leather and fur, a perfect combination of simplicity with a bit of edginess. How very Montreal of him…



This year has been a milestone year for Taddeo. With his 2013 collection, he’s focused on clean cuts and classic designs and has stayed true to the line’s minimalistic edge. He’s also launched his first complete collection for men, Travis Taddeo Homme and has collaborated with Aldo to create a line named “Aldo Rise“. He’s taken his signature blend of street and luxury and has created a complete collection, dressing us from head to toe. We love the blend of different styles and can’t wait to see what he has created this year.

Friday, October 26, 3 p.m.

Lead designer, Bruce Dang.
Image Source

The fairytale lovers and the romantics amongst us are dying to see the Paraezo Couture show. Established in Toronto in 2009, Paraezo Couture is the high-fashion division of Paraezo Bridal. The spring/summer 2013 collection, Essence, was created and is led by designer Bruce Dang. Having launched its first collection in 2012, Paraezo is still a new face on the bridal gown scene and offers beautiful, modern designs. The collection’s name reveals its inspiration: the Spanish word paraiso, which means paradise, mountains and garden of eve. Sounds like it will be a lovely show. Even if we’re not in the market for a bridal gown, it’s always nice to day dream, isn’t it?


One of Dang’s beautiful gowns.
Image source

We’re sure there are lots of other shows that will take our breath away; these are just a handful of our favourites. See you in the tents!

Fashion-able: The final night at World MasterCard Fashion Week and our favourite moments

That’s a wrap! Another hectic, fabulous and successful fashion week has come and gone in Toronto and we enjoyed every minute of it. There were so many great looks from the Friday shows, but we can’t squeeze them all in here so we’ve chosen a few of our favourites to share. 
We’re a bit biased toward Arthur Mendonca, having represented him at last season’s fashion week, but we think everyone will agree that the designer is a genius with draping, colour and pattern. We loved these looks in particular, although we’d wear anything from his FW2012 line.
Beautiful, bright yellow

Tough, yet feminine
After seeing Travis Taddeo’s collection as part of the Mercedes-Benz competition last season, we were excited to see what he would do with free reign over the runway. Verdict: loved it! We wanted to grab most pieces right off the models’ backs.

Sexy and luxe, yet unfussy and easy
So many places to wear this

We were eager to see Rad Hourani’s Canadian runway debut of his unisex, a-seasonal collection. In summary, it worked! The women looked edgy and feminine, while the men were masculine while sporting the same structured apparel.

The final show of the evening, Dare to Wear Love, was a fundraising show in support of the Stephen Lewis Foundation. With an army of celebrity models and beautiful creations by many of Canada’s top designers, fashion week ended with a party on the runway. A few of the best moments:

Trish Stratus carries an audience member down the runway


Dina Pugliese revs up the crowd in Adrian Wu’s creation

This little girl steals the show after earning the right to walk the runway for being a top fundraiser.
Image source.

Wishing you all a bit of a rest before the preparations begin for next season. Congrats to the designers, FDCC and everyone involved with putting on such a great week. What were your favourite looks on the runway? 

All images courtesy of George Pimentel (unless otherwise noted).

Fashion-able: WMC Fashion Week Preview

After weeks of wishing we were in on the action at fashion weeks in Paris, London and New York, it’s almost time for Toronto to strut its stuff. We can’t wait to see what our Canadian designers have in store this season at World MasterCard Fashion Week in Toronto. Here’s a look ahead at a few of the shows we’re most excited for.
We can’t help but love these sisters, who have quickly become darlings of the Toronto fashion scene. We’re still dreaming about that leather backpack from a few seasons ago. They always have something interesting to show, so we’re looking forward to seeing where they went this year.
The 3-buckle backpack.
Image source.

With outerwear and accessories inspired by Canada’s wilderness and defined by a raw and rustic aesthetic, expect rich leathers, fur-lined hoods, and a lineup of beautiful people wearing sexy jackets.

Rudsak’s hot leather-clad motorcycle gang, F/W 2011
Image source.
VAWK/VAWKKIN 

Sunny Fong’s collection is always one of our favourites, and we’re even more excited this year as he previews VAWKKIN this season. With a slightly lower price point than VAWK, VAWKKIN is designed for the “young, professional, fashion-forward female.” Sounds like a lot of girls we know. Known for having models of all ages and sizes walking the catwalk, he always presents a fun show featuring beautiful womenswear.

Elisha Cuthbert wearing VAWK on the red carpet at the 2012 People’s Choice Awards
Image source.

Soïa & Kyo 

Considering two of our team sport Soïa & Kyo winter coats, we can honestly say we’re majorly excited to preview the chic outerwear collection for 2012. With a line inspired by the ‘hipster urban traveller,’ we can’t wait to welcome them to the Toronto catwalk for the first time.


Who on the fourth floor have you spotted wearing this FW 2011 Soia & Kyo coat?
Image source.

Triarchy/Martin Lim/Travis Taddeo

These three very different, but all very cool lines were part of last season’s Mercedes-Benz Start Up Competition for emerging Canadian designers. It’s going to be interesting to see what they’ve been up to over the past few months, as each shows independently for the first time.

Triarchy denim
Image source.

Such a full calendar, so little space. We can’t wait to head for the tents at David Pecaut Square to see what all the designers have been working on. Check the FDCC’s official WMC Fashion Week calendar here.