#TIFF12: Getting swaggy at Tastemakers Lounge

Tastemaker: Someone who popularizes a new fashion or trend; a
role model or someone worthy of imitation.

Us rock-it-eers know great products and brands when we see
them, so we’re pumped to share the details of this year’s Tastemakers Lounge,
hosted during the Toronto International Film Festival. For the eighth year,
local and international guests visited our revamped suite at the
InterContinental Hotel to indulge in the exceptional products Tastemakers
Lounge is known for showcasing. We’re proud to be Canadian and try to rock
Canadian labels as often as we can, and Tastemakers Lounge is no exception.

Eli Roth and Lorenza Izzo came by Tastemakers to check out
our goodies.
Films are what TIFF is all about, but there’s always an eye
on Festival fashion. Yorkdale Shopping
Centre
 guaranteed Tastemakers guests left the lounge with special
gifts, from a Tiffany & Co. limited edition bracelet to Microsoft’s new
Arc Touch mouse. 

Director Brandon Cronenberg, Antiviral, checks out
Yorkdale Shopping Centre.

We want guests to look as good on the outside as they do
underneath, and La Senza made
sure this was the case. They showcased their new line of lingerie called Beyond
Sexy, gifting a bra and panty set and gift cards for future shopping. Catch the
line in stores September 17.

TIFF Rising Stars Charlotte Sullivan (left) and Tatiana
Maslany (right) are excited about their Beyond Sexy lingerie from La Senza.

Actors are always in front of the camera, and after TIFF,
they’ll need Indeed Laboratories’ products to keep them looking fresh and
paparazzi-ready. Talent were treated to fan favourite products eysilix and
peptalash, for flawless looks when the cameras flash.  

Tamara Podemski,The Lesser Blessed, loved
her eysilix gift from Canada’s own Indeed Labs.

Demeter Fragrance Lab’s fragrance bar kept guests smelling
nice and fresh, especially with scents like rain, dragon fruit, and a TIFF
favourite, popcorn.

Waving to cameras and signing autographs for fans means
hands need to look their best. Kiss provided an in-lounge mani with imPRESS
Press-On Manicure and Nail Dress, a spiced up version of do-it-yourself nails
on the go. We didn’t forget about the toes; Emjoi’s MicroPedi, a portable
hand-held pedicure, was a welcome take-home item.

Hilary Farr of Love It or List It gets a KISS
nails manicure.

Bobble provided durable, trendy and eco-conscious water
bobbles while Tea Emporium made sure our lounge guests had a calming moment to
themselves by selecting their own personal blend of tea. Other products
gifted include Viviscal Maximum Strengh for naturally beautiful hair and
Kimberley’s Own granola, 100 per cent vegan and gluten-free granola.

Emily Hampshire, star of My Awkward Sexual
Adventure
, with the bobble selection at the lounge.

Toronto is a foodie-centric city, so we went beyond gifting
the best in Canadian fashion and accessories; we included tasty treats as well!
Stars snacked on cupcakes by Le Dolci, popchips in flavours like Sweet Potato
and Thai Chili Lime and Kimberley’s Own granola.

Rob Zombie and wife Sheri Moon Zombie enjoyed Kimberley’s
Own granola while at Tastemakers.

Of course we didn’t forget about our gentlemen guests. The
staff of John Allan’s,  a men’s grooming service and club, were ready to
provide shoe shines, hair clean-ups and mini manicures. Guys need cuticle trims, too.

Jarvis Church of the Philosopher Kings makes the most of a
John Allan’s shoe shine. 

With all the swag we gifted, it’s a good thing we had totes
from Me & You and Sully Wong’s duffle so guests could carry everything
they got.

Musician Adam Cohen loves his Sully Wong duffle. 

Guests
who stopped by include: Adrian Grenier, Brandon Cronenberg, Eli
Roth, Rob Zombie and Sheri Moon Zombie, Adam Cohen, Sarah Gadon,
Connor Jessup, Tatiana Maslany, Charlotte Sullivan, Emily Hampshire, Jonas
Chernick, Gabrielle Miller, Vic Sahay, Deco Dawson, Amy Berg, Laura Mennell,
Tonya Lee Williams, Gage Munroe, Michael Friend, Sam Yu, Steven McCarthy,
Spencer Van Wyck, Georgina Reilly, Matthew Cooke, Sheila McCarthy, Yannick
Bisson, Jarvis Church, Tamara Podemski, Rachel Wilson, Douglas Smith, Charlie
Carrick, Christa Campbell, Reece Thompson, Hilary Farr, the cast of 
Foxfire,
Rosey Edeh (Global News), Tara Spencer-Nairn, Liz Trinnear (MuchMusic VJ),
Maika Monroe, Siddarth, Zaib Shaikh, Annika Marks, Kristen Gutoskie, Agam
Darshi, Lorenza Izzo, Abdallah El Akal. Whew!


Adrian Grenier kept calm and got his swag on while in town
promoting his movie 
How to Make Money Selling Drugs.

We’re having such a blast at TIFF 2012 this year and couldn’t be
more proud of Tastemakers Lounge – we outdo ourselves every year. Thank you to
our exceptional sponsors and those who make Tastemakers possible, we couldn’t
do it without you and the amazing products you provide each year.

Visit our Facebook
page
 and Flickr
site
 for more pics from the lounge.

Check out some of our past
Tastemakers posts
 and discover our amazing history.

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First jobs: Michelle the perfume spritzer

Ah, first jobs. You might have babysat three screaming children, steamed designer clothing or blended McFlurries for $6 an hour. First jobs are far from glamourous for most people, but they offer more money than the tooth fairy ever gave you (usually). They also make up who we are today and are part of our journey to where we are now.

This time, Michelle shares about her first gig as a professional perfume spritzer, and all the amazing perks that came with the job.

After the typical baby-sitting gigs when I was 12 and 13 years old, my aunt got me THE BEST first real job – being a fragrance sales associate for L’Oréal! I had this job from ages 16 to 18, and worked anywhere from 10 to 30 hours a week at the counter at The Bay in the lovely Yorkdale Mall.  I represented and sold Ralph Lauren, Armani, Lanvin and Cacharel perfumes and colognes.

My favourite part of selling fragrance was that I always went home smelling wonderful. Actually, it was probably a bit overwhelming, smelling like a mix of 10 different scents, but I thought it was amazing. I am not sure everyone felt that way.

Another part of that job I loved was getting to know the other sales associates in the beauty department – everyone was so friendly, girly and beautiful. It really was its own little community. I had so much fun there.

Part of this job also involved working a ton of in-store promotional events (which I obviously adored doing). One event that stands out for me was for Ralph by Ralph Lauren. I had to get on stage and do a choreographed dance to the Britney Spears rendition of I Love Rock’n’Roll (about a million times in a row) and speak on a microphone to get people to come up for a free sample of the new perfume. Oh, and I distinctly remember wearing a fake clip-on pony tail. (Eeekkk!)


This was a dream job for me in high school. I got paid $16 an hour to dress up nicely, work fun events, talk to tons of interesting people, sell beautiful fragrances and hang out in a mall.
As with any job, there were some negatives. A big drawback was standing all day long. My feet would ache by the end of a six-hour shift. And of course, the chaos of the holiday season – finding parking in December at Yorkdale was an absolute nightmare. I was often late because I was circling the parking lot, looking for a spot.
To this day, I still love walking through a fragrance department and experiencing all the glorious scents. Honestly, I don’t think people wear enough fragrance. Or maybe my nose has just been desensitized.
P.S. The best perk was selling men’s cologne. A perfect excuse to talk to all the cute guys that walked by.
P.P.S. I never spritzed anyone who didn’t want it. 🙂  (Remember this episode of Friends?)