The Fourth Floor
Monthly Archives: December 2010
Special Media, Darling post: Holidays, Part 2
What’s your favourite holiday tradition?
Wearing a dumb hat from my cracker at the dinner table. It’s probably the only real tradition we have.
Favourite store to receive a gift from?
Store? I prefer spa. Body Blitz in Toronto or Scandinave in Collingwood.
How will you spend your time off?
In my jammies, with a cup of tea, rolling around the carpet with my husband and dog.
What’s your favourite holiday tradition?
When I was a kid, it was my dad taking me to the Eaton’s Centre’s Toyland – it was this magical place where there was every Barbie I’d ever wanted. Now that I’m an adult, I enjoy the grown-up version of this; coming across the extravaganzas that are the holiday windows at The Bay and Holt Renfrew. They always depict a fantasyland that I just want to jump into.
Favourite store to receive a gift from?
Anthropologie. Between the clothing and the home décor items and the jewellery, I have literally never left that store without buying something that I’ve continued to adore for years down the road. It’s a sure bet that if you get something for me there, I’ll love it.
How will you spend your time off?
In New Orleans! My parents, my boyfriend and I are heading down to NOLA for five days, and I can’t wait to experience the food, music and southern culture.
Twitter. Since joining in February, I’ve had the pleasure of meeting dozens of talented individuals in Toronto and connecting with many more throughout the country and abroad. Twitter has broken down barriers and made the industry (and the world) a much more accessible place. For that, I am grateful.
What are you most looking forward to in 2011?
Next steps. New adventures. Leaps of faith. Great writers. Great writing. The last year before 2012.
Meet Our Team: Lara
Twitter: @laratobinstyle
Two months.
Travelling is a huge part of my life, so narrowing it down is impossible. But give me anywhere with mountains and water and I’m in heaven.
Whenever there are city events, like a parade or outdoor concert, I have the same thought every time, without fail: “Whoa… Toronto is way bigger than I realize.” I feel T.O. pride when I see huge numbers of people coming out to participate, giving our large city a smaller community feel.
A pinky ring from my mom (ironically, for her 50th birthday). My mother, my sister and I each have one; it represents our own sorority.
Letting your creative juices flow. I’m a people person, and love to meet and talk to new people. I also love to write, research and learn; all of which PR holds the key to.
Designer: Alberta Ferretti and Gwen Stefani (L.A.M.B)
Store: Holt Renfrew Last Call
Book: The Four Agreements by Don Miguel Ruiz. I can’t find my copy though, that’s gotta be bad karma.
Snack: Nachos
Season: Summer
Sexy: Summer
Inspiration: Family. Everyone at rock-it. Spiritual thinkers and optimistic folks.
Drink: Beer, especially Magic Hat, which is only available in the U.S.
Motto in two words: One Love
Rave: Great vacation reads
Pick up one of these books and become immersed in another world, giving you the mental break that you deserve during vacation. Happy reading!
What are your top vacation book picks? Tweet us – @rockitpromo!
Fashion-able: Bags vs. Clutches
Clutches
Serious splurge: Derek Lam Evie Studded Clutch ($589 – sale price at Barney’s! Regularly $990)
Vegan (and Canadian!) line Matt & Nat has been producing gorgeous bags, clutches and wallets since founder Inder Bedi was challenged to become vegetarian for 30 days. Each piece produced is environmentally friendly, with linings made from recycled plastic bottles. This pretty little clutch doubles as a wallet, and has a similar studded design as the Lam clutch above, but without the hefty price tag. It also comes in a cool peacock blue.
Serious splurge: Miu Miu Leather Hobo Bag ($1,186)
Though not as fringe-tastic as the Miu Miu purse, this Danier version is still really pretty and very chic. Made from soft lamb leather, the purse is a cute size, with just a bit of fringe detailing, meaning you won’t get sick of it in just one season. The braided handle adds a fun bit of subtle boho. It’s also available in black and grape. And the sale price is impossible to beat.
A holiday message for you
Special Media, Darling post: Holidays
Personally, I love wrapping presents. I have a bit of a stationery and wrapping paper problem in that I amass a lot of the stuff, more than I can use. (Especially the individual printed paper sheets at DeSerres, when they go on sale.) I could be wrapping and wrapping and wrapping all year long – I find it really relaxing, sort of methodical and meditative. Slowing down and doing that is my favourite part of such a consumer season. I wrap everything that goes into every stocking, all my extended family’s presents to each other, but that’s still not enough, so now I even offer to do it for my friends and their gifts for other people. I’m not exactly Candy Spelling but our rec room is a temporary wrapping workshop right now. I should probably volunteer for the Salvation Army wrap station or something and get it out of my system.
Favourite store to receive a gift from?
In Toronto? My gourmand side says Good Egg in Kensington Market, hands down. There isn’t really anything in that store I don’t love. I cook a lot (see above) and for my birthday last week a very clever friend gave me a book called The Flavour Thesaurus from there; Mika has great taste and is a terrific buyer; I always find things I’ve never seen before, and her staff know their stuff and can help you find the perfect thing for everyone on your list. Whether they’re a foodster or not. It’s a whole lifestyle store.
In Texas? Anything from Specs, the humongous liquor store chain. I collect hard-to-find small batch bourbons and they have aisles of the stuff. It makes my sister’s Christmas gift to me very easy!
How will you spend your time off?
I’ll be in Texas. Baking, swimming, reading and browsing antique and vintage shops around Houston and Austin. It’s all about spending time with my whole family together, which I don’t get to do very often. My father travels overseas a lot and my sister lives in Texas, where my parents have a second home and my mother spends half her time, so we’re really only ever all together at Christmas. Our French heritage really dominates come the holidays and even my father, who’s from England and is therefore mad about all things Christmas in a different way, gets in on the French-Canadian traditions. He’s made the signature tourtières for years (along with his mince meat tarts and the Bûche de Noël), and my very favourite part of the holidays is the last couple of days leading up to Christmas, and in particular, Christmas Eve.
My sister, mother, father and I are all in the kitchen cooking and preparing the snacks, the cookies, the sausage rolls and the meal all day long. The ovens basically run non-stop, the kitchen is as warm as a bakery, and my dad and I compare notes on the craft holiday beer we’re drinking as we cook. And we listen to our favourite Christmas album, which is Kenny and Dolly’s Once Upon a Christmas, over and over, singing along with abandon like goofy lunatics. It’s really fun.
What’s your favourite holiday tradition?
How will you spend your time off?
I’m heading back to the East Coast to rest, recharge and catch up with friends from home. Halifax can be damp this time of year but there’s nowhere I’d rather be (and then back to Toronto in time to ring in the New Year).
I’ll be in suburban New Jersey and New York City at Christmas this year, so I’ll be chasing my nephews and nieces in the snow, and doing the classic Manhattan-at-Christmas stuff.
Rave: Coffee & Baked Treats
Teacher’s Pet: How to get your name out there and get hired
For our third student inquiry, we’re tackling a question that applies to any job or industry. Sophie Garber, a Humber Public Relations Post-Graduate Certificate student, asks: “When starting out in the PR industry, what is the best way to get my name out and land the job of my dreams?” We’ll answer it from a PR perspective, but many of the tips apply to other positions.
Twitter: @SophieMGarber
Our Answer: Graduating from school can be both an exciting and scary time. Start off on the right foot with these tips and let the job offers roll in!
Rave: How we’re spending our holidays
– Exploring the High Line.