Fashion-able: Fred Perry

It’s getting warmer and we are starting to plan fun outdoor activities again – playing tennis and golf, sailing on the lake, walking in the park and, of course, we need to look cute when we do it.

Distributed by our lovely client, Standard Apparel in Canada, Fred Perry has chic, wearable and preppy pieces for the spring/summer season for women, men and kids.

Dating back to the late 1940s, the Fred Perry brand was born when Austrian footballer Tibby Wegner approached tennis champion Fred Perry with an idea: to invent the very first sweatband. Now the iconic heritage brand carries sports-inspired and camera-friendly apparel, footwear, bags, scarves, accessories and more.

Classically pretty looks for ladies:


Casual looks for the gentlemen:
 Adorably smart looks for kids from the brand new children’s unisex collection:



To top it off, Fred Perry has joined up with Vice Magazine to offer a sweet prize package: three-night hotel accommodation, airfare from anywhere in Canada, two VIP tickets to Pop Montreal music festival and a $250-gift certificate to Fred Perry. This is a contest we sure would like to win. Enter to win at http://viceland.com/fredperrycontest/details.php. *Update: the contest has now closed! Best of luck to those of you who entered, 😉


For more information, visit: www.fredperry.com or call 416.538.3733. Fred Perry is located at 964 Queen St. W. in Toronto. Select merchandise is available at other store locations across Canada. 
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Rave: enRoute Film Festival

If you’ve got your eye on an Oscar, then we’ve got the competition for you.


Calling all Canadian emerging filmmakers, the fifth annual Air Canada’s enRoute Film Festival is here.


Chosen by a juried panel, the best short films will be broadcast to a large international audience on Air Canada’s inflight personal seatback entertainment system. The winner of Best Short Film will receive a $5,000-cash prize courtesy of presenting sponsor Cineplex Entertainment. Other awards include Achievement in Direction, Achievement in Cinematography, and Achievement in Animation. All award winners will receive an exciting (new this year!) destination prize to Clermont-Ferrand International Short Film Festival in France.

Jury members for 2011 will be announced later this summer. Past members have included Jason Priestly, Denis Villeneuve, Donald Sutherland, Alan Cumming, Dan Aykroyd and Rémy Girard. Once winners have been selected, a free public screening and awards celebration will be held in Toronto in October.

So get your cameras ready and start filming because the submission deadline is Tuesday, May, 31.   

To learn more, visit Facebook or follow on Twitter. And spread the word!


For complete contest details, check out the Enroute website: www.enroutefilm.com.