Rave: Our Favourite Gingers

You know who
gets a lot of flack? Redheads. Not to throw shade at the Betty’s and Veronica’s
of the world, but as far as hair colours go, redheads don’t always have it
easy. The victims of
Internet memes, inappropriate social behaviour and bizarre stereotypes (not
to mention the constant rumours of impending extinction), these pigment-lacking
carrot tops are often the butt of jokes and
discrimination.
Because we feel for them and their inability to tan (and certainly not a secret
agenda of
anyone here on the fourth floor) we’d like to take a moment and acknowledge our
favourite beet heads.


Conan O’Brien


While this
tall, gangly ginge’s fame is usually attributed to his career as a late night
host, Conan’s resume is much more impressive than simply interviewing celebs
from behind a desk and his
signature string dance. The Harvard grad and former Lampoon president spent two years as a
staff writer for
Saturday Night Live
before heading to
The Simpsons’
writing room, where he went on to pen some of the most
memorable episodes. His
hosting career started when he took over Letterman’s gig at Late Night, where
he stayed for 13 years before taking on the iconic role of the
Tonight Show host. His position there was abruptly
cut short after only seven months when he got the boot due to network politics and
a
chin-heavy antique car collector whose name will not be spoken here. He handled the
situation with grace, signing off with
 an amazing, heartfelt speech
and can now be found on TBS with his show,
Conan.
Florence Welch

At only 26
years old, intense frontwoman Florence Welch is one of our most inspiring flameheads.
More than just an impressive set of pipes, Flo is an thoughtful songwriter and
eccentric boho style icon. For having produced only two albums (Lungs and Ceremonials), her music
has had tremendous influence, permeating pop culture and creating some of the defining anthems of our generation. Anyone
who hasn’t had the chance to see her perform live is missing out – it’s truly an
experience.

Prince Harry

There are few
people who send our hearts fluttering like His Royal Ginginess. He may not be
first heir to the throne, but we’d be lying if we said we hadn’t considered
using his face as currency. The playboy Prince’s most endearing quality is that
aside from a royal title, he kinda just seems like a normal dude. He went through a rebellious teenage phase, was the first royal to engage in active military service in 735 years, and from the looks of things, can appreciate
a fine get together. And since we’ve heard
through the grapevine that he is currently “100% single”, we are hereby
throwing our fancy British-looking hat into the ring. Somebody
tell Kate and Wills what fun aunts we would make.

Christina Hendricks


Mad Men’s most sultry lady harnesses all of
her firepower. Don’t 
be fooled by her soft voice and femininity, her character
Joan Holloway owns her sexuality and defies the passivity expected of women of
her time.
 Christina’s vintage look and
hourglass figure remind us that knockout beauty comes in all shapes and colours
but regularly speaks out against discourse where the talents of female performers are overshadowed by catty and debasing comments about their looks.

Ron Howard


Arguably the
most successful child actor of all time, Ron has two iconic acting roles under
his belt as Opie Taylor on The Andy Griffith Show
and Richie Cunningham on Happy Days. He is
the voice of Arrested Development and
has a directing career that brought us Cocoon,
Apollo 13 and A Beautiful Mind. He’s been happily married to his high school
sweetheart since 1975, proving that not only can true love exist in Hollywood,
but that gingers must have souls. The man even
had a comet named after
him. 






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Photo Friday – holiday office parties

Slap on the lipstick and heels, gals, it’s time to party! With your boss. Stressed about the office holiday party? Don’t worry, we’ve got you covered with a few simple dos and don’ts – happy Friday.


Do: Bust a move.





Don’t: pull an Elaine.
Do: Wear something special.





Don’t: Wear so little “something special”.


Do: Let loose.


Don’t: Overindulge. 






Do: Find yourself under the mistletoe.






Don’t: End up with a lawsuit.

As fun as it seems, you don’t actually want your office to be this Office.


Responsible office parties.


Even offices back then got a little friskier during the holidays.


Definitely don’t be this guy.

Rave: Learn to like running

We have a love-hate relationship with running here on the fourth floor. Love: being completely energized and refreshed post-run (and post-shower), knowing you just burned a couple hundred calories, and that muscles-are-sore-in-the-best-way-possible feeling. Hate: being a sweaty, red-faced mess in public, being unable to catch your breath, and feeling like you may die at any moment. Some of us are newbie and/or wannabe runners, and wanted to share our tips for how to actually like running… or at least stop hating it.

First thing’s first: Don’t underestimate the power of a brisk walk to warm up and post-run stretching. This article from the Globe and Mail notes pre-run stretching can be counter-productive and compares stretching to piece of gum. “You put it in your mouth and chew it for 10 minutes – then take it out and stretch it. Voila! It stretches with ease. Take that same piece of gum out of your mouth and put it on a table, then try to stretch it 10 minutes later when it’s cold. It stretches with resistance and snaps. Muscles work very much the same way.” Try these post-run stretches from Huffington Post.





Next, have realistic expectations and set a goal. You will not be able to run 5k right off the bat, and if you try, you will most likely never run again. Ease yourself into it with an app like Couch to 5k, a running program designed to get just about anyone from the couch to running five kilometers or 30 minutes in just nine weeks. It alternates walking and running intervals, gradually increasing the run over nine weeks, until you are able to run 5k or 30 minutes non-stop. RunKeeper is another cool app that lets you enter a target pace at the start of your activity and get coached on whether you are ahead/behind that pace through your headphones, along with tracking how far you went, how long it took you, and the route you travelled. 







RunKeeper app.

Running is easy on the wallet given it’s free and you can do it just about anywhere, but we do recommend investing in a quality pair of shoes, if nothing else. A good pair of shoes will absorb the impact on your bones and joints, saving your knees and shins. We like Reebok Runtone – the airpods on the outsole create micro-instability, activating your muscles as you stabilize yourself, while the synthetic mesh offers breathability for your feet.

Something else worth investing in, especially for our larger-chested friends, is a decent sports bra. Our friend at Happy or Hungry who has big nungas herself (as she calls them), has done the research and recos the Ta Ta Tamer from Lululemon. Cheaper bras are okay for strength training and yoga, etc. but you’ll definitely want to keep strapped in on the run, so it’s worth the trip to Lulu.

Ta Ta Tamer II from Lululemon.


Some other easy ways to enjoy your run include making a killer playlist (try not to listen to these songs until your run so you are pumped when you hear them!), listening to an audio book, or catching up on Mad Men (when on the treadmill). Basically, make your run interesting so you’re not focused on the hard parts. Switching from the treadmill to an outdoor jaunt can help too – a change of scenery can do wonders.


We’d run every day if this was our view: shirtless Matthew McConaughey.

And remember: You don’t have to run fast. You just have to run.

We’re Not Just Pretty: Carmite Cohen

Carmite Cohen knew from a young age that she’d somehow do something in the entertainment industry, because she was always filled with useless pop culture trivia and seemed to know everything about movies and TV shows.
She grew up in Israel, and spent her childhood in various countries, including Iran, Haiti, Rwanda, Niger and finally, Canada. Movies and TV shows were always a fascination, no matter what language they were delivered in.
After graduating from The University of Western Ontario with a Bachelor of Arts in Political Science and a minor in Film Studies, Cohen moved to Toronto and completed the Seneca/York joint program for Radio and Television Production. 
Working (for free!) on commercials, TV and film productions in order to gain experience, she was hired at Alliance Films in 1997 as a production assistant. By 1998, she moved to Licensing and Merchandising, and secured and developed book, toy, apparel and video game deals.  
In 2001, Cohen transitioned to the Home Entertainment department as director of Marketing & Promotions (DVDs were just entering the market – exciting!). She was promoted to vice-president of Marketing, Publicity and Promotions of Home Entertainment in 2005, then joined the Theatrical Publicity and Promotions department as vice-president.
Some of her favourite things: hanging with family and her two awesome kids, travelling, good friends, magazines, The Biggest Loser, a good burger, shoes, New York, and going to the movies, of course!

Alliance Films
How long have you been in your current position?  
Just shy of four years.

How does your company leverage PR?
Alliance has a very diverse slate of films, from commercial fare to smaller art films, so we approach each one as if it’s a product launch and assess its needs. The question we always ask is, “how do we start the chatter and generate as much awareness pre-release as possible?”


Depending on the film, we try to generate opportunities for awareness with tastemaker and word-of-mouth screenings, stunting events, grassroots efforts and promotions, on-campus programs, strategic third party partnerships, and now, more than ever, engaging with our audience through various social media opportunities.
 

Access to talent and content is the easy way for us to generate press for our films; building a PR campaign that will get everyone’s attention (including media) is always the challenge. But, that’s what makes it fun and if we’ve done our job well, the proof will be in the ticket sales on opening weekend.

  

What qualities are most important to you when hiring a PR team member?  
Industry experience is a given, but as important: confidence, passion for what you do, the ability to think on your feet, a great personality and a sense of humour. Because, lets face it, when you’re wrangling talent at 3 a.m. on day five of the Toronto International Film Festival, if you can’t laugh about it on some level, you’re in the wrong business.

Who is your mentor or professional in the industry you admire?
I’ve been fortunate throughout my career, having worked in various parts of the film business, to have met some incredibly talented and creative people – marketers, publicists, filmmakers and studio execs. I’ve learned something from all of them. I’ve learned to really listen, be a sponge, and absorb as much of their expertise and advice as I can, and hopefully use it to benefit my own personal and professional growth.

What are your feelings about how PR has been positioned in the media in more recent years, on popular TV shows? 
It’s fun to watch, but I think it’s a little misleading because most times, the job is glamorized and perceived to be one big party after the next. You never really see the grunt work it takes to put together that event. PR has many perks, but the reality of it is that most of the time it’s highly stressful and not glamorous, it’s hard work and long hours, but if you’re committed, you’ll succeed.

What’s your biggest piece of advice for PR pros, both junior and senior? 
No matter what the situation, always be professional and remember that it’s not personal, it’s business and “crazy and unreasonable” come with the territory.

What do you love most about your job? 
I love that I get to go to work everyday and my job is to promote movies! I still get giddy with excitement when I see a new trailer for a film that I’ll be working on. After all this time, it’s still fun, I’m still learning something every day, and I get to do it with a great group of people.

A little more from the fourth floor (a list of your favourite things):
Website: Deadline Hollywood Daily, Huffington Post, InStyle, and for my trashy gossip fix, Perez.
Designer: Michael Kors, Calvin Klein, Stella McCartney.
Store: Want, Kitsch Boutique, Zara and anywhere that sells shoes.
Book: They Can Kill You But They Can’t Eat You by Dawn Steel (first woman to run a major U.S. movie studio), Eat Pray Love by Elizabeth Gilbert.
Snack: Apples with loads of almond butter.
Season: Summer.
Sexy: The look and style of the women of Mad Men.
Inspiration: New York City.
Drink: A really nice Malbec.
Motto in two words: It’s all about convenience (that’s four, I know!).
Idea of perfect happiness: Glass of wine, stack of magazines and a quiet house (even if it’s just for a little while).
Indulgence: Boots.
Celebrity crush: Bradley Cooper.

Favourite tweeter to follow: Denis Leary, Eat This Not That, Dr. Oz, Skinny Jeans, Funny or Die, OMG Facts.