Also, to that end, meeting in person. Whether that means making sure to introduce yourself at a launch, setting up a lunch date to pick my brain about a variety of clients or even just dropping off a press release in person and insisting I come down to get it, that puts a face to the name, and hopefully, creates a camaraderie as well.
There are also some PR folks who I’ve known for years that I can always rely on in a pinch, whether that means a last-minute suggestion for a product, easy access to photos or pointing me in the right direction (even to the competition!) for experts. That’s not something that develops overnight, but if you can build that kind of trust with an editor, it goes a long way.
2. Know what is magazine-appropriate when it comes to images. If you don’t know what we mean when we say “high resolution, 300 dpi” you’re in trouble. Nothing is worse than getting a cheery “Here’s your image!” email only to find a 55KB attachment. Get real and get in the know. Also: no, shots with your digital camera of cheesy portraits on a couch (although high-resolution) will not work either. Think about the aesthetic and quality of any given magazine or simply ask yourself: “Would I submit this picture to Vogue?”.
3. Professional courtesy. Every new issue, I try my best to send a written note to the rep and a few copies of the magazine, especially if it’s something that took a lot of work or an (unfamiliar) agency I’m trying to build a better relationship with. The least you could do is send an email back acknowledging the package, particularly if I email you to see if you received it. The same goes when getting introductory emails from new editors or writers; it doesn’t hurt to acknowledge the fact that they’re reaching out to you and asking about your clients.
Doesn’t that make your life easier?
Suzanne Dimma: Nurturing your relationships goes a long way. Instead of sending those make-believe personal emails, actually get to know your contacts. If I think you understand my best interests and have them in mind, I’ll give your emails, phone calls and packages my attention. For the past few years, a company has been sending me products to consider that don’t fall under House & Home’s interests. I have never received a phone call from them and I’ve never featured any of the products. At the end of each year, the products are donated to charity.