Media, Darling: Julia McEwen

Julia McEwen has been fixated on all things beautifying since she
was a child sewing clothes for her dolls and giving them radical new hair ‘dos.
She’s a fashion sleuth, facial mask hoarder, self-described dog snob, and
purveyor of shiny fabrics.
She briefly worked as an independent fashion designer and a
freelance wardrobe stylist before joining Canadian Living almost five years ago. Now, as fashion
and beauty director, McEwen is responsible for fashion and beauty photo shoots,
service driven beauty stories and testing the latest products and trends.



Did
you always want to be in the media? If not, what other careers were on the
horizon?
Many
jobs — both real and fake — were on my wish list growing up, but a job in the
media was never top of mind. Like most little girls, the prospect of being a fairy princess or a mermaid sounded like a good bet. As I grew older (but not
so much wiser) professional gymnast or Olympic downhill ski racer was the goal.
Next came vet, marine biologist, lawyer, interior designer and then finally I
settled on fashion designer. I went to school for fashion design and fashion
business and while attending one of my electives, fashion journalism, I decided
that was my dream occupation.
Where
would you like to be five years from now?
I’d
still like to be working in print media, but on a larger scale with more of a
focus on fashion. I’d like to be writing and producing aspirational photo
shoots and articles. Ideally this future publication would be located in NYC or
London.
Any
advice for people getting started in your industry?
Try,
try and try again. Oh, and do one, two or even three internships. Perseverance
is the name of the game in this industry. You have to love what you’re doing
because it’s a ton of work for not a lot of pay. Also, never be rude to people.
Being an asshole will get you nowhere, fast.
What
are your favourite media outlets, not including your own? 
Best
interview you’ve ever had?
Surprisingly
enough, one of my best interviews was also one of my first interviews. It was
with reality TV mentor, Tim Gunn. He was very media trained so for a newbie
journalist it was appreciated. He was also astoundingly insightful, charming
and inspiring. What more could I ask for?
Worst?
Carrie Underwood. Seconds before the interview I was instructed not to ask any
questions with a Canadian emphasis. I work for Canadian Living magazine……
Best
advice you’ve ever been given?
“Why
say no when it feels so good to say yes.” – Tommy Boy, the movie.
“Don’t
live in the past or the future, live in the now.” – My friend’s mom, aka Buddha
reincarnated.
What
rule(s) do you live your life by?
Likely
this rule is fuelled by my OCD, but for the last eight years, I plan out my outfit
for the following day. Every detail is decided on in advance, including
accessories and jewelry. It helps keep my closet tidy and gives me plenty of
time to map out the perfect outfit for the day ahead.
What’s
the most important tip you can give PR pros?
When
it comes down to it, a PR person’s success depends on their relationships with
media peeps. We’re all human, no need to send out mass emails or leave awkward
voicemails like you’re reading from a bad script. Just be real, talk openly and
be honest.
Things
that make me happy:

When
a press release has the name of the product, price, availability and arrives
early enough for it to be timely to feature in book for long lead media, e
vents
on the subway line that are first thing in the AM and e
vents/previews/interviews
that start on time and don’t last longer than an hour.

Things
that make me go crazy:

Massive
attachments in email, t
he
phone call follow up less than 24 hours after the initial pitch/event has been
sent or emailed, s
aying
something is exclusive when your direct competitors are being offered the exact
same thing and ev
ents/previews
in the middle of the day.

Best
experience you’ve had with a PR pro? We love to hear about #wins.
I’ve
had countless warm and fuzzy experiences with so many wonderful PR pros it’s
difficult to pick an all time best. So I’ll just give a few of them shout outs
for being my PR guardian angels: Katherine Hamilton, Lisa Kruger, Lindsey
Haywood, Caroline Duguay, Sarah Smithers, Anita Matte, Kelly Amsterdam, Isabelle
Randez and Jessica Shamess.
I
hate?
Leggings,
UGG boots and Canada Goose jackets. Especially when worn all together with a
Starbucks in hand. #fashionfail #lifefail
I
love?
Day
sequins, rice and Norwich terriers.

Reading?
Gone Girl by Gillian Flynn and We Need to Talk About Kevin by Lionel Shriver.
Best
place on earth?
Somewhere
I’ve yet to discoverer. My money is on Anna Dello Russo’s apartment-sized
closet.
Dinner
guest?
Hero?
I
don’t have one overarching hero in my life but there are lots of influential
women out there who inspire me — and one man. Jenna Lyons, Julianne Moore,
Grace Coddington, Cate Blanchett, Gwen Stefani and Tom Ford.


Favourite
app (or whatever you are downloading these days)?
Vine
is the newest app added to my social media roster. So far it’s tied with
Instagram for top spot. Followed by Twitter, Pinterest and Viddy.
Pool
or ocean?
Ocean.
Public, resort and/or hotel pools are cesspits. 
Voicemail
or email?
Emails
all the way. Even if it takes me one, two or seven plus days I’ll eventually
reply to your email. Voicemails make me ragey.
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Media, Darling: Liem Vu

Liem Vu is the news/social media host of The Morning Show on Global. Before landing his current hosting gig, his passion for storytelling has brought him to the front lines of breaking news. He has written for the Toronto Star, the Globe and Mail, the National Post, and hosted a series of features for MTV News, focusing on issues like suicide and the radicalization of Somali-Canadian youth.



During the G20 summit in Toronto, Vu was detained by riot police in the Queen St. ‘kettle’ while shooting a video report for the PostPrior to his career as a journalist, he moonlighted as the lead singer of a barbershop quartet called ‘The TemptAsians,’ performing at weddings. 

Image courtesy of The Morning Show on Global.



Twitter: @liemvu
Website: morningshow.ca 


Did you always want to be in the media? If
not, what other careers were on the horizon?

I always knew I wanted to do something related
to storytelling. In high school I wrote for the student newspaper, which helped
me push through my undergraduate and graduate studies. It didn’t matter if it
was print, broadcast, or radio, I was satisfied as long as I was able to tell
someone’s story well.

Where would you like to be five years from
now?

Hopefully, I’ll still be working in
television! There are so many creative opportunities in the TV world that I
don’t think I’ll ever get bored. I honestly haven’t even thought that far ahead.
With the launch of
The Morning Show across Canada, I’m focused on
coming up with new ways to tell different stories that resonate with viewers
across the country.
Any advice for people getting started in
your industry?

Intern. Intern. Intern. I know the financial
reality of being an unpaid intern may not be that appealing, however it’s the
best way to cut your teeth in the media world. People say you should actively
network and shake hands, but I have a different view on things. You shouldn’t pre-occupy yourself with “networking.” Yes, it’s important, but the key is to do
good work. Doing good work will get you noticed, not just schmoozing. Trust me…I
was a shy 240-pound guy seven years ago…
What are your favourite media outlets, not
including your own? 

Full disclosure: I love the Oprah Winfrey
Network. Next Chapter and Master Class are such inspirational shows. The
types of interviews she conducts inspire me to pick up my journalistic game on a
weekly basis.
Best interview you’ve ever had?
It was a series of interviews I did for MTV
News about Somali-Canadian youth in Toronto’s Little Mogadishu neighbourhood.
Since 2005, over 30 young Somali-Canadians died because of violence and at least
another 30 were recruited by a terrorist group called Al-Shabab. I had the
opportunity to interview a man who spent six months in the extremist group along
with young men who had lost their friends. It was an eye-opening experience that
I’ll never forget.
Worst?
There are always bad interviews, but you just
got to roll with it.
Best advice you’ve ever been
given?

Treat others how you want to be treated, and be
humble.
What rule(s) do you live your life
by?

Sleep. Nap. Exercise. It’s the only way you
can survive the early morning TV grind!
What’s the most important tip you can give
PR pros?

Be willing to discuss the direction of an
interview/segment. As Vanilla Ice once said: Stop, Collaborate, and Listen.
Best experience you’ve had with a PR pro?
We love to hear about #wins.

Working with High Road Communications for my
inside look at Facebook Canada HQ. And working with APEX PR for my feature on
Google Canada. Both pieces turned out amazing, thanks to their patience and
willingness to give me access to these unique office spaces.
I hate?
Stepping on gum.
I love?
Spinning. For real.
Reading?
Toronto Life. Esquire. The Walrus. Daily
newspapers.
Best place on earth?
Canada!
Dinner guest?
Mark Zuckerberg. That man fascinates me…
Hero?
My parents. They risked their lives by
escaping the Vietnam war just so I could have better opportunities. I will be
forever grateful.
Favourite app (or whatever you are
downloading these days)?

Instagram
Pool or ocean?
Ocean.
Voicemail or email?
Email. I always forget to check
voicemail.

Media, Darling: Susan Catto

Susan Catto is deputy editor of Hello! Canada and
has been with the magazine since 2009. After studying at Columbia and Oxford,
she returned to her native Toronto and became a freelance journalist with
regular gigs at the
New York Times,
the
Economist.com, TIME Canada and Lucky. Susan lives in the east end with her husband and two young
kids.




Did you always want to be in the media? If not, what other careers were on the horizon?
As soon
as I discovered magazines, I wanted to be a freelance writer. I did a detour,
earning a doctorate (in eighteenth-century literature, yay!) and even teaching
university courses for two years. I was freelancing at the same time, though,
and journalism always felt like a privilege, not a job. It was a pretty easy
call to make.

Where
would you like to be five years from now?

Still finding my work as interesting and challenging as I do now. 

Any
advice for people getting started in your industry?
Read a
newspaper every day — and if you read it online, at least scan each headline,
don’t just click on the stories you are already interested in. Young people who
are curious and well-informed with good general knowledge really stand out. The
people you are working for or pitching to may be decades older and it helps to
understand their cultural reference points. Plus, life is just more interesting
when you know stuff!

What are your favourite media outlets, not
including your own?
For work, Celebitchy
and the Daily Mail; for fun, The New Yorker and HBO Canada

Best
interview you’ve ever had?

I recently interviewed Joan Rivers, which was a kick because I had interned on
her talk show when I was in university. She didn’t remember me, of course, but
it made for a nice rapport and she was as funny, frank and interesting as you
would expect.

Worst?
As a
stringer for the
New York Times I once had to knock on doors in rural Muskoka
— at night — trying to find a guy who’d just been accused of child molesting.
didn’t find him but just thinking of what that interview would have been like is bad enough. 



 Best advice you’ve ever been given? 


“No man but a blockhead ever wrote, except for money.” 



What
rule(s) do you live your life by? 

Find the bright side and practice gratitude.



What’s
the most important tip you can give PR pros?


Get to know what we do and don’t cover so you can tailor your pitch to our
magazine.



Best
experience you’ve had with a PR pro? We love to hear about #wins.
I
screwed up the time of my Joan Rivers interview and Lia Caponecchia at the
Shopping Channel had to take the flack for it…but still helped me get a new
slot. Lifesaver!


I hate?
People
who are routinely rude or dismissive. Are they really so important/stressed out
that general standards of politeness don’t apply to them?


I love?
Godiva
dark chocolate-covered pretzels.

Reading?
Yes,
compulsively and indiscriminately…


Best place on earth?

Outer Banks, N.C.


Dinner guest?


Hero?
Tina Fey.


Favourite app (or whatever you are downloading these days)?
Netflix,
to catch up on the first few seasons of Breaking
Bad
.


Pool or ocean?
Ocean,
no contest!


Voicemail or email?

Email.

Media, Darling: Doug O’Neill

Doug O’Neill is the executive editor of Canadian Living magazine,
where he also produces the weekly Travel Talk blog.  Doug’s career in
magazines has taken him to a slew of Canadian titles including Toronto Life, TV
GUIDE
, Homemakers, and he’s also freelanced for a variety of Canadian and
American magazines. He most recently taught “Service Journalism” in
the Magazine Publishing Program at Ryerson University.




Did
you always want to be in the media? If not, what other careers were on the
horizon?
I‘ve
always been smitten with words. Storytelling was part of my Gaelic heritage.
But for some reason, I took a detour and studied environmental science at
university. Two semesters spent mucking about swamps was all I needed and I
transferred to the English department. After graduation I made a bee-line for
the magazine world.
Where would you like to be five years from now?
I’d like to be in a position that
enables me to work overseas for chunks of the year. I spent seven months in
Paris in the mid-1990s and it was a daily brain-twister – and a lot of fun. A
project (long-term or short-term) that would take me to Asia would turn my
crank.
Any advice for people getting started in
your industry?
Follow your gut. If you have a
quirky interest, make time for it. Those signature passions are what define you. No job is 100% perfect – but make sure one part of your job is a
perfect fit for you. And play with technology, even if you’re technophobic.
New gadgetry will unleash more creativity.
What are your favourite media outlets, not including
your own? 
Podcasts: Ted Talks, CBC’s “Definitely Not the Opera” and “The Amateur Traveler.” Print magazines (in no
particular order):  Afar (travel), Vanity Fair, Geez (new age, alternative
spirituality), GourmetNational Geographic, Globe
and Mail
Focus section (and anything penned by Elizabeth Renzetti), Food &
Drink
(for the pretty pictures), Enroute and the Springwater News (the
tiny community weekly that covers my home town – my aunt buys me a subscription
each year). Digital – where do I begin? Too many to mention but a
few off the top include Tyee, Spacing,  Macleans.ca (I still can’t read
the print version but love what they’re doing digitally), Toque & Canoe,
and the social media/community sections of CBC.ca (their news packaging has
been dull of late, but some great bloggers right now!).
Best interview you’ve ever had?
Irish
singer Sinead O’Connor.  She swore, then I swore, we both swore. I swear
it was the best interview ever. We talked about religion and dysfunctional
families.
Worst?
Margaret
Atwood. I was a junior researcher at Toronto Life in the mid-1980s. Ms. Atwood
answered the phone by saying,  “So, what’s your problem?”. I was quaking in my Birkenstocks.
Best
advice you’ve ever been given?
From a former boss/mentor:
“Keep asking yourself questions. Invite your inner editor to perch behind
your ear and  then listen to him/her. You discover your best answers when
the questions come from within.”
What rule(s) do you live your life by?
I’d like to say I live by this
rule, but sometimes I falter. In short:  Do what you want – not what
you should. If you do as you ‘should,’ sure you could probably have a really
good job. Do as you ‘really want’ – and you’ve got an amazing career you
absolutely love.
What’s the most important tip you can give
PR pros?

Don’t
be dismayed if we don’t return your call or reply to your email right away. If
we like your pitch, we’ll definitely get in touch. It just may not be the right
moment. 
Best experience you’ve had with a PR pro? We
love to hear about #wins.

I
worked on an intensive editorial partnership at the London Olympics sponsored
by P&G. Their on-the-ground team, Toronto-based MSL Canada, frequently used
a phrase that is pure magic to media: “Okay, Doug, we’re going to leave
you alone now so you can do what you’ve gotta do.”  H-E-A-V-E-N. They
knew when to pull back. Some PR folks tend to shadow media a little too much at
 media events and when working on projects. The MSL team were there when I
needed them, and then gave me the autonomy I required to get my story. It
worked for everyone. (Oh, and if you’re going to sit in on interviews — be sure
to ask the interviewer in advance if that is okay.)
I
hate?
#1. Mid-day PR luncheons.
 They wreak havoc on the schedule – and my tummy. Immediately after work
is so much better.
#2. Shopping – unless it’s for
kitchen gadgets and travel accessories.
#3. Small talk.
I love?
#1.When PR folks make a specific
reference to a recent editorial item in the print mag or online. It shows they
really know us.
#2. Patsy Cline. And not just
because we share the same birthday.
#2. My Bose iPod dock.
Reading?
I tend to read a few books at
once, but not all of the same genre. Currently: Linden MacIntyre’s Why Men Lie (fiction, not a self-help book!),  Rita Golden Gelman’s Tales of a Female Nomad (a travel memoir), and Naomi Duguid’s Burma: Rivers of Flavours (food meets history.)
Best place on earth?
A toss-up: Haida Gwaii off
Northern British Columbia or Southern India.
Dinner
guest?
Annie Lennox.
Hero?
Jane Goodall because she is
forever breaking the mould. And my late Dad, who single-handedly raised eight kids
on his own. He, too, broke the mould.
Favourite
app (or whatever you are downloading these days)?
Packing Pro. Seriously, I can pack
for a 10-day trip with no stress, no fuss. I simply do what my Packing app
tells me.
Pool or ocean?
Ocean, preferably at dawn.
Voicemail
or email?
Email. 





Media, Darling: Carlene Higgins

Carlene Higgins started her publishing career as an
administrative assistant at Salon Magazine before joining Flare nine years ago. As
beauty director, she’s responsible for award winning photo shoots,
up-to-the-minute beauty stories and testing the latest products and trends.







Twitter: @carlenetweets
Website: www.flare.com


Did you always want to be in the media? If not, what
other careers were on the horizon?

I graduated with an Environmental Studies degree with a
minor in English. I worked in advocacy for a bit but it didn’t suit me. I felt
good about making a difference in the world but ultimately, I wasn’t happy and I
don’t believe that’s doing anybody any good. I needed more structure and
creativity and once I stepped foot in the magazine world, I knew I was in the
right place.


Where would you like to be five years from now?
Dunno. I’m really happy with where I’m at right now. I
love my work, I’m being challenged, I’m learning and I’m given the freedom to
push my work creatively in different areas I want to go. Sometimes I think
about being an editor in chief or starting a website, and other times I dream
about going in on an independent project with somebody and making trillions of
dollars on a really great idea instead of writing about other people’s all the
time.



Any advice for people getting started in your industry?

Be really good at whatever it is you do. If you suck at
photocopying and filing, nobody is going to keep you around long enough to find
out what you really are good at. Make yourself indispensable, pay your dues,
and every once in a while, push to go in the direction you want to go. Also,
forget the attitude problem you mastered in high school. It won’t work in the
real world (my tongue bled from all the biting those first few years). You need
to quickly adjust to find new ways of settling matters. Hint: it involves
removing your feelings from any work situation. It’s tough. Practice your poker
face in the meantime.


What are your favourite media outlets, not including your own? 
I took a year long break from TV watching but television
seems to be having a moment right now. I’m pretty convinced Game of Thrones and
Girls could be the best shows ever to air, just comparing to a few years ago
when I actually thought Lost was a really good show.


Best interview you’ve ever had?
Justin Timberlake. My husband still questions my
daughter’s true DNA.


Worst?
I’d tell you, but I’d get in shit from the PR
company tomorrow.



Best advice you’ve ever been given?
Writing well is using the least amount of words to say
the most you want to say (thanks Dad).



What rule(s) do you live your life by?

Be brave and forgive yourself when things don’t always
work out. It was worth a shot.


What’s the most important tip you can give PR pros?
Calling an editor to follow up on whether a package
arrived is the equivalent of telemarketers calling during dinner.

Best experience you’ve had with a PR pro? We love to hear
about #wins.
I am so happy when a press release comes in with
A) the name of the product B) a description of its benefits including key
ingredients C) the price D) the launch date E) arrives 3 months before the
launch date. 

I hate? 
Haters.

I love? 
Lovers.

Reading? 
A book that is so similar to Downton
Abbey it’s a bit scary.

Best place on earth? 
Home.

Dinner guest? 
Ellen DeGeneres.

Hero? 
Ellen DeGeneres.

Pool or ocean? 
Both.

Voicemail or email?
Email.

Media, Darling: Fiona Forbes

Fiona Forbes is a Canadian television personality who currently hosts Urban Rush, an award-winning entertainment talk show based in Vancouver. Fiona earned a degree in history from the University of British Columbia. While she initially planned to pursue a law degree, Fiona applied to a journalism program instead on a whim. She has now interviewed over twenty thousand people, including everyone from Michael Buble to The Pussycat Dolls to Arnold Schwarzenegger, and received many accolades including praise from none other than Regis Philbin. It seems she has found her calling.

Twitter: @FionaForbes

Did you always want to be in the media? If not, what other careers
were on the horizon? 
I actually wanted to be a lawyer and through fate and serendipity I
ended up on TV before I went to law school. 

Where would you like to be five years from now?
Hopefully I’ll still be still be doing what I love to do – making people
laugh and interviewing interesting people. My co-host and I have always had the goal of taking our show to a national audience…

Any advice for people getting started in your industry?
Don’t be afraid to hit up people you admire for advice and ask them how
they got their gig. Try and intern as much as possible – proximity leads to
opportunity – being in the right place at the right time is key in this
business!

What are your favourite media outlets, not including your own?
(i.e.: what do you read/listen/watch?)
I’m a consumer of all media. As my job mostly focuses on the
entertainment world I lean towards the standards when it comes to TV –
Entertainment Tonight, Access Hollywood etc. to keep up to date. For my show
prep I lean towards pop culture websites and blogs – I have about 20 sites I
visit daily bookmarked. I love this part of my job and don’t really consider it
work!

Best interview you’ve ever had?
Over the years I’ve interviewed over 20,000 people so it tends to be
kind of a blur! One of my favourite people to talk to is Michael Buble. His
first TV interview was on our show many years ago and we always have a blast
and get into some sort of hijinx when we hang with Buble!

Worst?
Goldie Hawn. I was so excited to meet her and get the opportunity to
interview such an icon but let’s just say Goldie was not having a good day and
the interview didn’t even happen.

Best advice you’ve ever been given?
Never give up.

What rule(s) do you live your life by?
Do or do not. There is no try. – Yoda

What’s the most important tip you can give PR pros?
Keep your pitches short and sweet! I get so many press releases that are
so convoluted it’s like a puzzle trying to figure out what’s being promoted. Know who you’re pitching and take the time to personalize it.

Best experience you’ve had with a PR pro? We love to hear about
#wins.
The best person I know in PR only pitches me when she knows it will suit
our show. She always comes up with creative ideas and always follows through
with them. She’s persistent but not pushy and always does a great job for her
client and makes great TV in the process.

I hate?
Cilantro. Seriously.
  
I love?
My job. I feel so fortunate to have found a career that I love.

Reading?
On a long flight I love to read Vanity Fair cover to cover. I also think
I’m one of the only females yet to read “50 Shades of Grey”…it’s on
the list!

Best place on earth? 
Amalfi Coast in Italy.


Dinner guest?
Would love to have dinner with my Dad – he passed away about ten years ago.
My favourite thing was to make him Sunday dinner and I’d give anything to do
that one more time.

Hero?
Same as my dinner guest. My Dad was a great man.

Favourite app (or whatever you are downloading these days)?
Uber! It’s a great car service that geolocates you and is there within a
few minutes. Cabs in Vancouver are so overpriced and always dirty.

Pool or ocean?
Oh, either is fine with me! I’m a total water baby and could stay in
either all day.

Voicemail or email?
Email. And less is more! 

Media, Darling: Sabrina Maddeaux

Sabrina
Maddeaux is the Managing Editor at
Toronto Standard, where she writes
and edits smart, candid content that sometimes makes people angry. Prior to
that, she was the Style Editor at
Toronto Standard. And before that, she
freelanced for publications such as
Toronto Life, blogTO.com, Sweetspot.ca,
TCHAD Quarterly, Faze Magazine, GlobalNews.ca, and more.

She
attended St. Bonaventure University in New York, where she studied political
science, journalism, and theology, and played NCAA Division I soccer for two
years. She likes things that aren’t boring. And cheese, always cheese.
Photo credit: Becca Lemire

Did you always want to be in the media? If not, what other careers were
on the horizon?
Actually, I always thought I’d be a lawyer. When I graduated from
university, I got into top law schools like Boston College and Notre Dame — I
even put down a deposit at Boston College and moved there. Two weeks before
classes were supposed to begin, something just didn’t feel right. So I totally
freaked out my parents, got a one-year acceptance deferral, and never looked
back.
Where would you like to be five years from now?
I’d still like to be the editor of an independent publication. There’s
so much more freedom in what you can write and the opinions you can express — I
can’t see myself giving that up anytime soon.
Any advice for people getting started in your industry?
Live outside whatever your beat is. If you cover fashion by day, be a
political junkie by night. It provides perspective and makes for a more
interesting writer and person.
Also, don’t regurgitate press releases. Think for yourself. Originality
creates value.

What are your favourite media outlets, not including your own? 
The Atlantic, the New York Times, Jezebel, xoJane, The Paris Review, The
New Yorker
, The New Inquiry, Gawker, and a slew of other small independent
pubs. I watch Breaking Bad, Damages, Veep, Mad Men, Dexter, Golden Girls
reruns, and too much TMZ.
Best interview you’ve ever had? Worst?
I’ve always had good interviews, maybe because I think of them as
conversations and not interviews. I’m also really picky about who I interview
because I hate transcribing.
Best advice you’ve ever been given?
I think it was Kelly Cutrone who said, “Be everywhere, meet everyone.”
That was my philosophy for a long time, and still is. This industry is all
about networking and you never know when you’ll meet someone that can change
your career.


What rule(s) do you live your life by?
Always eat a good breakfast. Cereal doesn’t count.
What’s the most important tip you can give PR pros?
Don’t complain about mostly positive coverage (unless there’s a factual
error). And don’t complain about honest reviews and feedback — even when
they’re negative. Also, don’t blacklist lightly. Media talk and we tend to have
each other’s backs when it comes down to it.
Finally, read my publication. If you pitch me an actress for our next
(nonexistent) cover, I can’t take you seriously ever again.
Best experience you’ve had with a PR pro? We love to hear about #wins.
I like any PR pro who takes the time to get to know my publication and
me. The agencies and publicists I prefer really get what I do and don’t try to
brainwash me.
I also appreciate PRs who set realistic expectations about their events
and products; it shows they value my time and trust. Don’t lie to me, and I’ll
like you. If I like you, I might just cover that dingy event where one Degrassi
kid shows up (You’ll eventually have one. Everybody does), because I care.
I hate?
Censorship, Internet outages.
I love?
Strong cheeses and John Lithgow.
Reading?
I’m slowly working my way through the Game of Thrones series.
Best place on earth?
St. Bonaventure, NY.
Dinner guest?
I’m a little obsessed with media mogul and feminist icon Jane Pratt
right now. Would love to pick her brain.
Hero?
I think everyone should be his or her own hero.
Favourite app (or whatever you are downloading these days)?
Is it so five years ago to say Shazam? I’m on a BlackBerry, so my
entire device is so five years ago. I can’t be blamed.
Pool or ocean?
No question: ocean. The smell alone is so relaxing.
Voicemail or email?
Unless someone’s dying… NEVER, EVER voicemail.